Taiwan's Most Trusted Fucoidan Brand — Backed by Science, Chosen by Families
Using dietary supplements as part of daily
wellness routines has become a growing trend. Hi-Q ONCOFUCO has emerged as the leading brand in Taiwan,
ranking first in both brand awareness and market share. To date, it has earned
20 international certifications, reinforcing its credibility and authority in
the health supplement market. Hi-Q is committed to protecting family health,
investing heavily in research and development, and leveraging advanced marine
technology to deliver safe, high-quality products consumers can trust.
According to Nielsen’s market research, Hi-Q ONCOFUCO
has consistently held the No.
1 position in Taiwan’s fucoidan supplement market from 2022 to 2024,
with a market share close to 70%. A separate study by Lida Market Research
found that nearly 40% of consumers immediately associate fucoidan supplements
with Hi-Q ONCOFUCO.
The Lida survey also revealed that more than 90% of consumers were
satisfied after using the product. The top source of product information
was word-of-mouth recommendations from friends and family (44%), followed by
online advertising (40%), pharmacies (29%), social media (24%), and health
experts (13%). These diverse channels make it easier for consumers to learn
about fucoidan and make informed choices.
In this study, 92% of Hi-Q ONCOFUCO users
reported satisfaction with the product. The primary consumer group is adults
aged 46 to 60, accounting for 66.42% of purchases. Many buy the product for
personal use or as gifts for family members. As age increases, self-use
purchases rise, highlighting the product’s strong appeal among middle-aged and
senior consumers.
Hi-Q Marine Biotech has also remained
steadfast in its commitment to social responsibility. The company collaborates
with organizations such as the Chou Ta-Kuan Foundation, donating NT$10 million
annually to charitable causes. It also provides fucoidan supplements free of
charge to disadvantaged groups, ensuring that everyone has access to
nutritional support.
Hi-Q ONCOFUCO offers multiple information and sales channels, including online platforms, medical institutions, and more than 4,000 pharmacies across Taiwan. Consumers can easily access the product and receive one-on-one professional consultations to meet their needs. Customer satisfaction surveys show that over 94% of buyers are pleased with Hi-Q’s customer service, reflecting the brand’s dedication to care and support.
Related Hi-Q Products
